Paradoxically, COVID-19 is helping Singapore Airlines become stronger than ever
What is a painful period for SIA, is very nearly a death blow to its immediate rivals.
Talking about how a particular airline may benefit from a global pandemic that brought air travel to a standstill, forcing carriers to swallow huge losses, cut their fleets and staff, in the hopes of staving off bankruptcy may sound paradoxical, ridiculous even, in the current situation.
Yet, we should heed the advice of Warren Buffett when he recommended to “be fearful when others are greedy, and greedy when others are fearful.”
Today, the world of aviation is indeed gripped by fear and only one company has the confidence to become “greedy” and position itself to reap the most from the incoming recovery: Singapore Airlines (SIA).